Avocado picking and shipping,, circa 1920-1935.
Scope and Contents
This subseries contains correspondence, reports, studies, newspaper and periodical clippings, and advertising and promotional materials relating to the avocado industry, in particular in Southern California. Scientific studies, reports by explorer F. Wilson Popenoe, and the catalogs of avocado nurseries such as E. E. Knight and the famously irascible Albert R. Rideout , document in particular the efforts of the industry to perfect cultivation methods, standardize varieties, and improve the quality of the avocados produced. In addition, newspaper and periodical clippings, pamphlets of avocado recipes both for consumption and for beauty uses, and advertising ephemera--some in the shape of an avocado--indicate the efforts the industry took to publicize and market what was still considered an “exotic” fruit to the public. Real estate company brochures advertising land suitable for avocado groves also indicate the role the avocado industry played in the development of Orange County.
Dates
- Creation: circa 1920-1935.
Creator
- From the Collection: McPherson, William (Creator, Person)
Restrictions on Access
This collection is open for research.
Extent
From the Sub-Series: 32 folders
Language of Materials
From the Collection: English
Repository Details
Part of the 01 - Special Collections & Archives, The Claremont Colleges Library Repository
800 North Dartmouth Ave
Claremont CA 91711 United States
Email: specialcollections@claremont.edu