Scope and Contents From the Sub-Series: This subseries contains correspondence, reports, studies, newspaper and periodical clippings, and advertising and promotional materials relating to the avocado industry, in particular in Southern California. Scientific studies, reports by explorer F. Wilson Popenoe, and the catalogs of avocado nurseries such as E. E. Knight and the famously irascible Albert R. Rideout , document in particular the efforts of the industry to perfect cultivation methods, standardize varieties, and improve the...

Scope and Contents From the Sub-Series: This subseries contains correspondence, reports, studies, newspaper and periodical clippings, and advertising and promotional materials relating to the avocado industry, in particular in Southern California. Scientific studies, reports by explorer F. Wilson Popenoe, and the catalogs of avocado nurseries such as E. E. Knight and the famously irascible Albert R. Rideout , document in particular the efforts of the industry to perfect cultivation methods, standardize varieties, and improve the...

Scope and Contents From the Sub-Series: This subseries contains correspondence, reports, studies, newspaper and periodical clippings, and advertising and promotional materials relating to the avocado industry, in particular in Southern California. Scientific studies, reports by explorer F. Wilson Popenoe, and the catalogs of avocado nurseries such as E. E. Knight and the famously irascible Albert R. Rideout , document in particular the efforts of the industry to perfect cultivation methods, standardize varieties, and improve the...

Scope and Contents From the Sub-Series: This subseries comprises materials relating to William McPherson’s involvement in the avocado industry. All but one folder consists of correspondence addressed to McPherson, both as a private individual--including receipts and accounts of McPherson’s participation in the California Avocado Growers Exchange / Calavo Growers of California--and in McPherson’s capacity as Secretary of the California Avocado Association in 1927/1928 - 1929/1930, and as Secretary of District 3 of the Calavo...

Scope and Contents From the Sub-Series: This subseries contains correspondence, reports, studies, newspaper and periodical clippings, and advertising and promotional materials relating to the avocado industry, in particular in Southern California. Scientific studies, reports by explorer F. Wilson Popenoe, and the catalogs of avocado nurseries such as E. E. Knight and the famously irascible Albert R. Rideout , document in particular the efforts of the industry to perfect cultivation methods, standardize varieties, and improve the...

Scope and Contents From the Sub-Series: This subseries contains correspondence, reports, studies, newspaper and periodical clippings, and advertising and promotional materials relating to the avocado industry, in particular in Southern California. Scientific studies, reports by explorer F. Wilson Popenoe, and the catalogs of avocado nurseries such as E. E. Knight and the famously irascible Albert R. Rideout , document in particular the efforts of the industry to perfect cultivation methods, standardize varieties, and improve the...

Scope and Contents From the Sub-Series: The materials in this subseries comprise records of the Secretary of the California Avocado Association, founded in May 1915 as the California Ahuacate Association. They were passed to William McPherson, who served in this position in 1927/1928 - 1929/1930, by his predecessor. The bulk of the materials dates from the terms of office of R. Agnes McNally, of Altadena, who served 1920-1921, and of Karl M. Wagner, of Los Angeles, who served 1922-1924, and consists of correspondence (original...